SJPI - NICM : Shri Jairambhai Patel Institute of Business Management

Dr. Krunal Joshi

Dr. Krunal Joshi
Dr. Krunal Joshi

Associate Professor

Dr. Krunal Joshi, a post graduate in business management from FORE School of Management, New Delhi, is an Associate Professor at SJPI in the area of marketing.  He started his academic career with SJPI in the year 2009.  Prior to that he had work in the industry for 3 years at managerial levels with Bajaj Allianz General Insurance Co. Ltd. and ICICI Securities Ltd., primarily responsible for branch management including sales and profit mobilization, heading a team of sales & operations staff. 

His academic areas of interest include digital marketing, brand management, sales and distribution management and consumer behavior in retailing industry.  He has conducted a couple of workshops in the area of effective selling and digital marketing.  He has also served as an expert member on the board of studies at Gujarat Technological University and has been instrumental in designing and conducting ‘school management’ course at IITE, Gandhinagar.  At SJPI, he is a part of a few research projects in the area of management, awarded by various government institutions.

A strong believer of the theory of karma, he is an avid reader of literature on life management and self improvement.

  • PhD., Kadi Sarva Vishwavidyalaya, 2017
  • PGDBM (equivalent to MBA as recognized by AICTE & AIU), FORE School of Management, New Delhi., 2005
  • B.Com , H.L Institute of Commerce, Gujarat University, April, 2002
  • 3-year (1999-2002) part time ‘Diploma in Business Management with E-commerce’ from ‘H.L. Centre for Professional Education’.
  • UGC NET certification – December, 2012.
  • Resource Person for FDP on Design Thinking at NICM.
  • Workshop on Effective Selling at NBS, Ahmedabad.
  • Workshop on Email Marketing & Web Analytics at Parul University, Baroda.
  • A certificate course at SJPI-NICM on ‘Digital Marketing – Demystified Practically’.
  • Subject Expert at K.S. School of Business Management, Ahmedabad.
  • Guest Speaker at URICM, Gandhinagar.
  • Subject Expert at Shanti Business School, Ahmedabad.
  • Subject Expert at IITE, Gandhinagar.
  • Subject Expert at Parul University, Baroda.
  • Joshi, J., & Joshi, K. (2023). Loss aversion bias: Effects of demography and personality traits of investors. Journal Of Xi’an University of Architecture & Technology, 15(12), 16-25.
  • Joshi, J., & Joshi, K. (2022). Covid-19 pandemic and herding behaviour in manufacturing & service sectors: Evidence of Indian stock market. Artha-Vikas, 57(2), 1-7.
  • Joshi, K., & Joshi, J. (2022). The experience of salons with deals and coupons. In B. N. Swar, G. K. Chetan, & N. Singhal (Eds.), Contemporary issues and challenges in business management: Post-Covid 19 (pp. 54-64). Routledge.
  • Joshi, J., & Joshi, K. (2022). COVID-19 induced herding: A case of sectoral indices of the Indian stock market. International Journal of Accounting and Business Finance, 8(2), 45-68. https://doi.org/10.4038/ijabf.v8i2.124
  • Joshi, K. (2018). Measuring effectiveness of social media as a marketing platform for small business enterprises. NICM Bulletin: The Journal of Management and Co-operation, 15(1), 2-7.
  • Joshi, K. & Joshi, J. (2016). Demography and private brand attitude: An empirical evidence. Glacier Journal of Scientific Research, 1(1), 65-75.
  • Joshi, K. & Junare S.O. (2015). Factors affecting private label brand proneness among consumers. Glacier Journal of Scientific Research, 1(1), 12-16.
  • Joshi, K., & Joshi, J. (2013). Consumer perception, attitude and buying behaviour towards private brands: An exploratory study. NICM Bulletin: The Journal of Management and Co-operation, 10(2), 108-111.
  • Member of Board of Studies at Gujarat Technological University, Ahmedabad from 2018 to 2021.
  • Syllabus Designing & Subject Expert for ‘School Management’ course at IITE, Gandhinagar.
  • Best Paper award (2024) at National Conference on Building Sustainable Foundation for Business and Tech for presenting the paper titled “Anchoring Bias: Effect of demography and personality traits of investors” organized by AIMIS, Anand & SJPI, Gandhinagar on 7th March, 2024.
  • Digital marketing effectiveness
  • Consumer behavior in retailing
  • Consumer’s deal proneness
  • Marketing Analytics
  • Households’ plastic recycling behaviour
  • Online MOOCs Course Certification (4 credits) – Digital Marketing (August, 2021)
  • A Five Week Online Course offered by Commonwealth of Learning, Canada – Introduction to Social Medial Marketing (April, 2021)
  • Online MOOCs Course Certification (4 credits) – Basics of Digital Marketing (March, 2021)
  • Online MOOCs Course Certification (4 credits) – Marketing and Innovation (September, 2020)
  • Online MOOCs Course Certification (2 credits) – Managing Innovation (September, 2020)
  • A Five Days Online FDP by St. Kabir Institute of Professional Studies – Advanced Data Analysis using SPSS and AMOS (15-June, 2020 to 19-June, 2020)
  • A Five Days Webinar by Graduate School of Management Studies, GTU, Ahmedabad – International Business Beyond COVID-19 (1-May, 2020 to 5-May, 2020)
  • Online MOOCs Course Certification (2 credits) – Enhancing Soft Skills and Personality (February-April, 2020)
  • Online MOOCs Course Certification (1 credits) – Design Thinking (February-March, 2020)
  • Online MOOCs Course Certification (4 credits) – Data Analysis for Social Science Teachers (Feb, 2020)
  • Online MOOCs Course Certification (4 credits) – Online Refresher Course in management (Feb, 2020)
  • Joshi, J., & Joshi, K. (2024, March 7). Anchoring bias: Effect of demography and personality traits of investors [Paper presentation]. National Conference on Building Sustainable Foundation for Business and Tech, AIMIS & SJPI, Gujarat, India.
  • Joshi, J., & Joshi, K. (2022, May 19-20). Corporate governance and FII: Evidence from Indian IT firms [Paper presentation]. International Conference on Emerging Trends & Contemporary Practices 2022, Rajkot, Gujarat, India.
  • Joshi, K. (2021, March 19-21). The experience of salons with deals and coupons [Paper presentation]. International Conference on Changing Business Paradigm – Contemporary Issues and Challenges in Business Management: Post-Covid 19, MDI, Murshidabad, India.
  • Joshi, J. & Joshi K. (2020, December 16-18). Impact of corporate governance on FII: A study with reference to navratna companies in India [Paper presentation]. 6th International Management Conference: Advances in Management Through Research, Innovation & Technology, FIIB, New Delhi, India.
  • Joshi, K. & Joshi J. (2020, December 16-18). Online deals and coupons: Experience of restaurant owners and managers [Paper presentation]. 6th International Management Conference: Advances in Management Through Research, Innovation & Technology, FIIB, New Delhi, India.
Institute / Organization Position Role Period
Narayana Business School, Ahmedabad Trainer A workshop on ‘Effective Selling’ focusing on training participants on conducting effective sales calls (10 hours). 07 November, 2019 to 09 November, 2019
Gujarat Social Infrastructure Development Society, GAD-Planning, Govt. of Gujarat, Gandhinagar. Coordinator and Subject Expert Sensitizing the Academia on Human Development Indicators and its Curriculum Designing. 29 December, 2016 to 30 December, 2016
Shri Jairambhai Patel Institute of Business Management. Course Co-ordinator and Primary Instructor Digital Marketing – Demystified Practically November, 2022 to March, 2023
Project – 1
Project Title “Predictors of Households’ Plastic Recycling Behaviour and a Subsequent Plan to Promote their Participation”
Details A minor research project approved by Gujarat Technological University, Ahmedabad under the university’s research promotion scheme.
Role
  • As a principal investigator (along with one co-investigator) need to plan and execute the whole research work and generate considerable outcomes.
  • Prepare a final report for submission. Publish at least one research paper in a journal of repute based on the outcomes (a desirable outcome).
Fund Rs. 35,000
Period 01 August, 2022 to 31 July, 2023
Project – 2
Project Title “Market Intelligence for Value Chain in Major Seed Spices for Domestic and Export Promotion”
Details A project funded by Indian Council of Agricultural Research under the National Agricultural Innovation Project at Centre for Research on Seed Spices (CRSS), Sardarkrushinagar Dantiwada Agricultural University, Jagudan, Gujarat. Our institute was working as a sub partner to CRSS, SDAU, Jagudan.
Role
  • Providing market intelligence with regards to the domestic and export market for major seed spices covered under the project.
  • Forming farmer co-operative societies and making them function for better price and value realization from seed spices and value-added products.
Fund Rs. 6,00,000
Period 25 September, 2009 to 31 March, 2013
Project – 3
Project Title “District Human Development Report for Navsari District, Porbandar District and Botad District” (3 separate projects with similar KRAs)
Details A project by Gujarat Social Infrastructure Development Society, Government of Gujarat, Gandhinagar. Our institute was working as a principal partner in preparing the Human Development Report for Navsari District.
Role
  • Collection of data on various parameters like education, population composition, health indicators & livelihood through filed visits and from government offices.
  • Preparing a comprehensive report on the district human development as indicated by the progress on the parameters mentioned.
Fund Rs. 18,00,000 (Rs. 6,00,000 * 3 projects)
Period 26 August, 2014 to 05 July, 2019