SJPI - NICM : Shri Jairambhai Patel Institute of Business Management
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Dr. Krunal Joshi

Associate Professor

Dr. Krunal Joshi, a post graduate in business management from FORE School of Management, New Delhi, is an Associate Professor at SJPI in the area of marketing.  He started his academic career with SJPI in the year 2009.  Prior to that he had work in the industry for 3 years at managerial levels with Bajaj Allianz General Insurance Co. Ltd. and ICICI Securities Ltd., primarily responsible for branch management including sales and profit mobilization, heading a team of sales & operations staff. 
His academic areas of interest include digital marketing, brand management, sales and distribution management and consumer behaviour in retailing industry.  He has conducted a couple of workshops in the area of effective selling and digital marketing.  At SJPI he has designed and conducted a 70 hours certificate course in ‘Digital Marketing – Demystified Practically’. He has also served as an expert member on the board of studies at Gujarat Technological University and has been instrumental in designing and conducting ‘school management’ course at IITE, Gandhinagar.  At SJPI, he is a part of a few research projects in the area of management, awarded by various government institutions. 
A strong believer of the theory of karma, he is an avid reader of literature on life management and self-improvement.

  • Doctor of Philosophy- Ph.D. (Management) (2017), from Kadi Sarva Vishwavidyalaya, in the subject of ‘An in-depth study on consumer attitude and buying behaviour towards private brands with special reference to Gujarat State’.
  • UGC NET Qualification (Management) (2012).
  • Post Graduate Diploma in Business Management (Marketing) (2005), from FORE School of Management, New Delhi.
  • Bachelors of Commerce (2002), from H.L. Institute of Commerce, Gujarat University.
  • Diploma in Business Management with E-commerce (2002), from H.L. Centre for Professional Education.
  • Digital Marketing.
  • Effective Selling.
  • Email Marketing.
  • Web Analytics.
  • Design Thinking.
  • Brand Management.
  • Guest Speaker on ‘Critical Components of Digital Marketing Strategy’ at Faculty of Business Administration, GLS University, Ahmedabad on January 08, 2024.
  • Subject Expert in the area of ‘Digital Marketing’ at Parul University, Baroda for the period 2022 to 2024.
  • Subject Expert in the area of ‘Brand Management and International Marketing’ for Diploma in Marketing and Sales Management (DMSM) Batches at Udaybhansinhji Regional institute of Cooperative Management (URICM), Gandhinagar for the period 2017 to 2022.
  • Resource Person on ‘Design Thinking – Conceptual Understanding and the Process’ in a 3-days online FDP titled, ‘Design Thinking – A Primer’ at Shri Jairambhai Patel Institute of Business Management & Computer Applications, Gandhinagar, organized on 6-8 September, 2021.
  • Subject Expert in the area of ‘Sales and Distribution Management’ for PGDM (Agri Business Management) at Udaybhansinhji Regional institute of Cooperative Management (URICM), Gandhinagar for the period August-October, 2017.
  • Resource Person on ‘Formulation of Research Problem’ at B. K. School of Professional and Management Studies, Ahmedabad on February 14, 2020.
  • Resource Person on ‘Marketing Management’ at Gujarat Technological University, Ahmedabad on November 26, 2019.
  • Resource Person on ‘Marketing Management’ at Gujarat Technological University, Ahmedabad on January 04, 2019.
  • Subject Expert in the area of ‘School Management’ at Indian Institute of Teacher Education (IITE), Gandhinagar for the period 2016-2019.
  • Subject Expert in the area of ‘Retailing Management’ for PGDM (Agri Business Management) at Udaybhansinhji Regional institute of Cooperative Management (URICM), Gandhinagar for the period November, 2017 to January, 2018.
  • Subject Expert in the area of ‘Product and Brand Management’ for PGDM (Agri Business Management) at Udaybhansinhji Regional institute of Cooperative Management (URICM), Gandhinagar for the period March-April, 2017.
  • Resource Person on ‘Human Development – Evolution & An UNDP Perspective’ at a workshop organized by SJPI-NICM and GSIDS, GAD-Planning Department, Government of Gujarat on December 29-30, 2016.
  • Subject Expert in the area of ‘Management Control Systems’ at Shanti Business School, Ahmedabad for their E-PGDM batch of 2014-15.
  • Joshi, J., & Joshi, K. (2023). Loss aversion bias: Effects of demography and personality traits of investors. Journal Of Xi’an University of Architecture & Technology, 15(12), 16-25.
  • Joshi, K., & Joshi, J. (2022). The experience of salons with deals and coupons. In B. N. Swar, G. K. Chetan, & N. Singhal (Eds.), Contemporary issues and challenges in business management: Post-Covid 19 (pp. 54-64). Routledge.
  • Joshi, J., & Joshi, K. (2022). COVID-19 induced herding: A case of sectoral indices of the Indian stock market. International Journal of Accounting and Business Finance, 8(2), 45-68. https://doi.org/10.4038/ijabf.v8i2.124
  • Joshi, J., & Joshi, K. (2021). Covid-19 pandemic and herding behaviour in manufacturing & service sectors: Evidence of Indian stock market. Artha-Vikas, 57(2), 1-7.
  • Joshi, K. (2018). Measuring effectiveness of social media as a marketing platform for small business enterprises. NICM Bulletin: The Journal of Management and Co-operation, 15(1), 2-7.
  • Joshi, K. & Joshi, J. (2016). Demography and private brand attitude: An empirical evidence. Glacier Journal of Scientific Research, 1(1), 65-75.
  • Joshi, K. & Junare S.O. (2015). Factors affecting private label brand proneness among consumers. Glacier Journal of Scientific Research, 1(1), 12-16.
  • Joshi, K., & Joshi, J. (2013). Consumer perception, attitude and buying behaviour towards private brands: An exploratory study. NICM Bulletin: The Journal of Management and Co-operation, 10(2), 108-111.
  • Session Chair at Confab 360Degree – Global Conference on Emerging Technologies, Business, Sustainable Innovative Business Practices and Social Well-Being on December 10-11, 2022.
  • Member of Board of Studies at Gujarat Technological University, Ahmedabad from 2018 to 2021.
  • Session Chair at KSCON-2020 – National Conference on Emerging Trends in Management and Information Technology, organized by K. S. School of Business Management, Gujarat University, Ahmedabad on February 08, 2020.
  • Syllabus Designing & Subject Expert for ‘School Management’ course at Indian Institute of Teacher Education (IITE), Gandhinagar, from 2016 to 2019.
  • Best Paper award (2024) at National Conference on Building Sustainable Foundation for Business and Tech for presenting the paper titled “Anchoring Bias: Effect of demography and personality traits of investors” organized by AIMIS, Anand & SJPI, Gandhinagar on 7th March, 2024.
  • Digital marketing effectiveness.
  • Consumer behaviour in retailing.
  • Consumer’s deal proneness.
  • Marketing analytics.
  • Households’ plastic recycling behaviour.
  • Five days FDP (June 03-07, 2024) organized by Faculty of Management Studies, Institute of Rural Management, Jaipur on ‘PLS-SEM, Scale Building & Research Paper Writing’.
  • Online MOOCs Course Certification (4 credits) (April, 2024) on ‘AI in Marketing’, from January, 2024 to April, 2024.
  • ‘Brand Sumit – 2024’ Workshop (January 20, 2024) offered by Ahmedabad Management Association.
  • Online MOOCs Course Certification (4 credits) (August, 2021) on ‘Digital Marketing’. 
  • Five Weeks Online Course offered by Commonwealth of Learning, Canada (April, 2021) on ‘Introduction to Social Medial Marketing’.
  • Online MOOCs Course Certification (4 credits) (March, 2021) on ‘Basics of Digital Marketing’.
  • Online MOOCs Course Certification (4 credits) (September, 2020) on ‘Marketing and Innovation’.
  • Online MOOCs Course Certification (2 credits) (September, 2020) on ‘Managing Innovation’.
  • Five days Online FDP (June 15-19, 2020) organized by St. Kabir Institute of Professional Studies on ‘Advanced Data Analysis using SPSS and AMOS’.
  • Two days Online Workshop (May 22-23, 2020) organized by Christ Institute of Management and Rajkot Management Association on ‘Agile Marketing’.
  • Five days Webinar (May 1-5, 2020) organized by Graduate School of Management Studies, Gujarat Technological University, Ahmedabad on ‘International Business Beyond COVID-19’.
  • Online MOOCs Course Certification (2 credits) (April, 2020) on ‘Enhancing Soft Skills and Personality’.
  • Online MOOCs Course Certification (1 credits) (March, 2020) on ‘Design Thinking’.
  • Online MOOCs Course Certification (4 credits) (February, 2020) on ‘Data Analysis for Social Science Teachers’.
  • Online MOOCs Course Certification (4 credits) (February, 2020) on ‘Online Refresher Course in management’.
  • One week FDP (March 25-29, 2019) organized by Graduate School of Management Studies, Gujarat Technological University, Ahmedabad and AICTE, on ‘Case Writing and Developing Case Teaching Skills’.
  • One-week National Faculty Improvement Programme (February 4-10, 2019), organized by UGC – Human Resource Development Centre, Gujarat University, Ahmedabad, on ‘Immersion, Exposure & Excellence in Higher Education for Academicians’.
  • Three days International Faculty Development Program (March, 2018) organized by Education Department, Government of Gujarat and Knowledge Consortium of Gujarat, Ahmedabad in association with British Deputy High Commission, Ahmedabad, on ‘International Workshop on Enhancing 21st Century Teaching Methodologies by Integrating Applied Education and World of Work Skills for the Global Economy’.
  • One day Workshop (February 18, 2017) organized by Centre for Global Business Studies, Gujarat Technological University Ahmedabad, on ‘Doing Business with Italy’.
  • Two days Workshop (December 29-30, 2016) organized by SJPI-NICM and GSIDS, GAD-Planning Department, Government of Gujarat, on ‘Sensitizing the Academia on Human Development Indicators and its Curriculum Designing’.
  • One day International Seminar (March 14, 2016) organized by Post Graduate Research Centre for Technology Education, Public Policy & Universities of the 21st Century, Gujarat Technological University, Ahmedabad, on ‘Designing a New MBA Program for GTU’.
  • Three days National Professional Training Certificate Course (July, 2015) organized by Graduate School of Smart Cities Development, Gujarat Technological University, Ahmedabad, on ‘Smart Cities Development in India’.
  • One day FDP (July 26, 2012) organized by Gujarat Technological University, Ahmedabad, in the area of ‘Marketing’.
  • One day FDP (July 13, 2011) organized by Gujarat Technological University, Ahmedabad, in the area of ‘Marketing’.
  • One day Workshop (April 09, 2011) organized by SJPI-NICM, Gandhinagar, on ‘Use of Statistical Package – SPSS for Research’.
  • Two days FDP (April 23-24, 2010) organized by S. K. Patel Institute of Management and Computer Studies, Kadi Sarva Vishwavidyalaya, Gandhinagar, on ‘Research Methodology & SPSS’.
  • Joshi, J., & Joshi, K. (2024, March 7). Anchoring bias: Effect of demography and personality traits of investors [Paper presentation]. National Conference on Building Sustainable Foundation for Business and Tech, AIMIS & SJPI, Gujarat, India.
  • Joshi, J., & Joshi, K. (2022, May 19-20). Corporate governance and FII: Evidence from Indian IT firms [Paper presentation]. International Conference on Emerging Trends & Contemporary Practices 2022, Rajkot, Gujarat, India.
  • Joshi, K. (2021, March 19-21). The experience of salons with deals and coupons [Paper presentation]. International Conference on Changing Business Paradigm – Contemporary Issues and Challenges in Business Management: Post-Covid 19, MDI, Murshidabad, India.
  • Joshi, J. & Joshi K. (2020, December 16-18). Impact of corporate governance on FII: A study with reference to Navratna companies in India [Paper presentation]. 6th International Management Conference: Advances in Management Through Research, Innovation & Technology, FIIB, New Delhi, India.
  • Joshi, K. & Joshi J. (2020, December 16-18). Online deals and coupons: Experience of restaurant owners and managers [Paper presentation]. 6th International Management Conference: Advances in Management Through Research, Innovation & Technology, FIIB, New Delhi, India.
  • Course coordinator and Primary instructor for the course titled, ‘Digital Marketing – Demystified Practically’ at Shri Jairambhai Patel Institute of Business Management & Computer Applications, Gandhinagar, conducted during the period November, 2022 to March, 2023.
  • Member of Organizing Committee of Confab 360Degree – Global Conference on Emerging Technologies, Business, Sustainable Innovative Business Practices and Social Well-Being, organized on December 10-11, 2022.
  • E-Content Developer for a full credit subject named ‘Web Analytics’ for the Self-Paced Online Course (akin to MOOCs) in Digital and Social Media Marketing at Parul University, Vadodara, in A.Y. 2021-2022.
  • E-Content Developer for a full credit subject named ‘E-mail and Mobile Marketing’ for the Self-Paced Online Course (akin to MOOCs) in Digital and Social Media Marketing at Parul University, Vadodara, in A.Y. 2021-2022.
  • Co-coordinator for a 3-days online FDP titled, ‘Design Thinking – A Primer’ at Shri Jairambhai Patel Institute of Business Management & Computer Applications, Gandhinagar, organized on 6-8 September, 2021.
  • Coordinator for the workshop titled, ‘Digital Marketing’, at SJPI-NICM, Gandhinagar, organized on November 16, 2019.
  • Developer and Trainer for the workshop titled, ‘Effective Selling’ focusing on training participants on conducting effective sales calls, at Narayana Business School, Ahmedabad, organized in November, 2019.
  • Coordinator for ‘Summer Internship Competition – 2019’, an event at SJPI-NICM, Gandhinagar, organized on August 22, 2019.
  • Coordinator for ‘Arohan – 2019’, a national level management event at SJPI-NICM, Gandhinagar, organized on February 01, 2019.
  • Coordinator for ‘Arohan – 2017’, a national level management event at SJPI-NICM, Gandhinagar, organized on February 16-17, 2017.\
  • Coordinator for the workshop titled, ‘Sensitizing the Academia on Human Development Indicators and its Curriculum Designing’ at SJPI-NICM, Gandhinagar in association with Gujarat Social Infrastructure Development Society, GAD-Planning, Govt. of Gujarat, Gandhinagar, organized in December, 2016.
  • Coordinator for ‘Arohan – 2016’, a national level management event at SJPI-NICM, Gandhinagar, organized on February 23, 2016.
  • Coordinator for ‘Arohan – 2010’, a national level management event at SJPI-NICM, Gandhinagar, organized on October 29-30, 2010. 
  • Principal Investigator (2022-2023) in Consultancy Project, tilted ‘Predictors of Households’ Plastic Recycling Behaviour and a Subsequent Plan to Promote their Participation’, funded Gujarat Technological University, Ahmedabad under the university’s research promotion scheme.
  • Co-principal Investigator (2014-2019) in Consultancy Project, tilted ‘District Human Development Report for Navsari District’, funded by Gujarat Social Infrastructure Development Society, Government of Gujarat, Gandhinagar.
  • Co-principal Investigator (2014-2019) in Consultancy Project, tilted ‘District Human Development Report for Porbandar District’, funded by Gujarat Social Infrastructure Development Society, Government of Gujarat, Gandhinagar.
  • Co-principal Investigator (2014-2019) in Consultancy Project, tilted ‘District Human Development Report for Botad District’, funded by Gujarat Social Infrastructure Development Society, Government of Gujarat, Gandhinagar.
  • Co-principal Investigator (2009-2013) in Consultancy Project, tilted ‘Market Intelligence for Value Chain in Major Seed Spices for Domestic and Export Promotion’, funded by Indian Council of Agricultural Research under the National Agricultural Innovation Project at Centre for Research on Seed Spices (CRSS), Sardarkrushinagar Dantiwada Agricultural University, Jagudan, Gujarat. Our institute was working as a sub partner to CRSS, SDAU, Jagudan.
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