SJPI - NICM : Shri Jairambhai Patel Institute of Business Management
Admission Inquiry | Admission Brochure | No Tolerance to Ragging & Sexual Harassment
Dr. Sadhana Vadhawani Bajaj

Assistant Professor

Dr Sadhana Vadhawani Bajaj, Assistant Professor at SJPI wherein she specializes in marketing with the passion of both teaching and research, Prior to joining NICM she was associated with “Virendra Swaroop College of Management Studies” and “HBTU”.  She secured first position in Post Graduation from Banaras Hindu University.   She holds PhD in Marketing and completed M. Com and MBA. She has qualified UGC National Eligibility Test (UGC NET).   She works to foster an engaging learning environment to students while contributing to the academic community through scholarly work and collaboration.

  • Doctor of Philosophy –PhD (Retailing 2019 from Pacific University in the subject of “Retail Space Management and Atmospheric Planning of Department Stores and Hypermarket “(A Comparative Study of “The Great Indian Place Shopping Mall and DLF Mall of India, Noida)
  • UGC NET (Commerce) 2018 from University Grant Commission
  • Master of Business Administration (MBA) with “A” Grade from Sikkim Manipal University.
  • Master of Commerce – M. Com with 74% (Topper) from Banaras Hindu University.
  • Bachelor of Commerce – B. Com with 65.40% From Banaras Hindu University.
  • Worked as a visiting faculty at SJPI (NICM) from September 2023 to December 2023.

  • Worked as an Assistant Professor at Harcourt Butler Technical University (HBTU) from March 2022 to February 2023.

  • Worked as an Assistant Professor at Virendra Swaroop College of Management Studies (affiliated to AKTU) from January 2020 to February 2022.

  • Worked as HR Manager in Ramy Infotech, Noida from 2014 to 2017

  • Research paper title” Government Policies to unearth and legalise Indian Black Money” in Jagran College of Art, Science and Commerce Journal in 2012
  • Research Paper in title “Analysing customer perceptions on store interior atmospherics in select hypermarkets on Noida” in international journal for research in social science and humanities (ISSN No. 2208-2107) in June 2018
  • Research Paper entitle “Analysing relationship between store atmospherics and consumer purchase in select hypermarkets” International journal for research in social science and humanities (ISSN No. 2208-2107) June 2018
  • Research Paper entitle “Analysing the Consumer Opinion about the interior atmosphere of few Noida Hypermarkets” in international conference on recent trends in Engineering Science and Management (ISBN No. 978-93-86171-44-3) August 2018
  • Research Paper entitled “Total Quality Management in Higher Education” in National Conclave of Strategic Intervention for Modern India, The road ahead. (ISSN: 13978-93-87610-53-8) February 2020
  • Research Paper in title “The impact and significance value of branding on consumer buying behaviour and exploratory study” in international journal of research and Analytical reviews (IJRAR) (ISSN No 2348-1269 P/ISSN 2349-5138 in September 2021
  • Book entitle “Global Challenges in Business, Economy and Society for Sustainable growth in new normal by Excel Indian Publishers (ISBN 978-93-91355-36-4)

  • Participated in Second International Conference “Recent Advances in Engineering, Science and Management” in August 2017 and presented the paper entitled “Analysing the correlation in certain hypermarkets between store types and consumer intention to purchase”
  • Participated in National Conclave on “Strategic Intervention for Modern India”: the road ahead organized by Virendra Swaroop college of Management Studies, Kanpur in February 2020.
  • Participated in five days international faculty development programme on” challenges in management education in the context of industry-4,0 organised by S.B Patel institute of management sankalchand university Gujarat in October 2023.
  • Participated in webinar on “importance of intellectual property rights in education sector” by D.Y Patil institute of MCA and Management Akrudi, Pune in December 2023.
  • Awarded with Certificate in recognition of valuable contribution as the rapporteur in national conclave on “Strategic Intervention on Modern India “the road ahead
  • Recipients of “Varanasi Genius” award by Bharat Vikas Parishad, Varanasi
  • Awarded with Special recognition and Medal for securing First Position in 10th Board Exam by GNK, Varanasi
  • Awarded with Various trophies and medals in Quiz Competition in Varanasi.