SJPI - NICM : Shri Jairambhai Patel Institute of Business Management
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Dr. Heena Joshi

Associate Professor

Dr. Heena Joshi is working as an associate professor for the MBA program of the institute. Before joining the academic and research sector, she worked at the ICICI Prudential Limited - India’s leading insurance provider.

She holds a Ph.D. in Finance, a Diploma in Export-Import Management, and has completed BBA and MBA. she was awarded Junior Research Fellow (JRF) for being among the top 6% of the University Grants Commission’s National Eligibility Test (UGC NET) qualified candidates. She has been extensively working in teaching, training, and research domain for over a 15 years of period and specializes in Financial Management, Behavioral Finance, Research Methodology, Entrepreneurship, and Ethics and Corporate Governance.

Her research papers have been published and presented in various national and international-level journals and conferences. Much of her research work has also been published in top-ranked reputable journals from globally acclaimed ranking lists, such as the Australian Business Deans Council (ABDC) and the Chartered Association of Business Schools (CABS). Additionally, she has won numerous awards for her research papers. Noteworthy journals where her work has been featured include the International Journal of Consumer Studies, Journal of Wealth Management, International Journal of Manpower, and Journal of Organizational Effectiveness: People and Performance.

  • Doctor of Philosophy- Ph.D (Management) (2018)from Mewar University {NACC accredited, recognized by the UGC under the section 12(b) and 2(f)}, Rajasthan, India, in the subject of “A Comparative Analysis of Customer Satisfaction with Life Insurance Providers (LIC Vs. ICICI Prudential) With Reference to Gujarat State”.
  • UGC NET-JRF(Management) (2012) from University Grant Commission.
  • Master of Business Administration-MBA (Finance) (2008) with a CGPA of 4.03, from K. S. School of Business Management, Gujarat University, Gujarat, India.
  • Bachelor of Business Administration- BBA (2006) with 73.86%, from K. S. School of Business Management, Gujarat University, Gujarat, India.
  • Higher Secondary Certificate- HSC (Commerce) (2003), with 83.17% from Baluba Kanya Vidyalay, Porbandar, affiliated to Gujarat Secondary and Higher Secondary Education Board.
  • Secondary School Certificate- SSC (2001), from Shri O.N. Modha Vidyalay, Porbandar, affiliated to Gujarat Secondary and Higher Secondary Education Board.
  • Worked as a Project coordinator from 1st July2020 to 30th November-2020 on Academic Associate Cost and Management Accounting (AACMA) Project. This project was mentored by Professor (Dr.) Jatin Pancholi – Middlesex University London, United Kingdom.
  • Worked as a Learning Content Developer and Reviewer from 1st July 2020 to 30th November-2020 on Academic Associate Cost and Management Accounting (AACMA) Project. This project was mentored by Professor (Dr.) Jatin Pancholi – Middlesex University London, United Kingdom.
  • Appointed as an Honorary Project Director at International Internship Volunteering projects by 7th Sense Management Consulting & Training Limited, London United Kingdom. 
  • Financial planning & Wealth creation
  • Data Analysis using Statistical software, Smart PLs, SPSS.
  • Structural Equation Modeling
  • Research Methodology & Literature Review
  • Quantitative and Qualitative research
  • Dos and Don’ts of Research
  • How to get publish in reputed journals
  • Cost Benefit Analysis
  • Finance for Non finance people
  • Motivation
  • Financial Literacy
  • Financial Management
  • Corporate Governance
  • How to prepare engaging PPTs
  • How to teach financial management
  • Usage of technology in Teaching
  • Expert session on “Industry, Company & Economy Analysis” at National Level EIC workshop organized by Department of Business Intelligence, School of Professional and Management Studies, on 20th February 2024.
  • Expert session on “Research Paper Clinic – How to Handle Review and Rejection” in the ICSSR sponsored Research Methodology Course on 13th September 2023.
  • Expert session on “Research Problem Formulation” at GNLU in the doctoral coursework for Research Scholars on 26th September 2022.
  • Expert session on “Various Types of Literature Reviews” at GNLU in the doctoral coursework for Research Scholars on 1st October 2022.
  • Keynote address at the international conference on “Recent Development in Commerce, Management Education, Humanities, and Social Sciences” on 28th August 2021.
  • Expert session on “Reference Management with Mendeley” at national level FDP organized by Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar, Gujarat, India on 14th August 2021.
  • Expert session on “Focus Group: A Tool and Technique for Qualitative Research” at national level FDP organized by Rukmini Devi Institute of Advanced Studies, Delhi, India on 22nd June 2021.
  • Expert session on “Entrepreneurship” at KPSM College, Bhavnagar to undergraduate students on 8th January 2019.
  • Expert session on “Systematic Literature Review” at GFSU to PhD students on 4th February 2019.
  • Expert session on “Entrepreneurship” at Shri K. K. Shastri Government BBA College, Ahmedabad, India on 13th February 2019.
  • Expert session on “Sampling Consideration” at B. K. School of Business Management, Gujarat University, Ahmedabad, India to Post Graduate Students on 15th February 2020.
  • Expert session on “Systematic Review of Literature” at UGC sponsored reference course at Gujarat University, Ahmedabad, India on 16th September 2020.
  • Expert session on “Taxonomy of Literature Review” at national level FDP organized by Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar, Gujarat, India on 13th August 2021.
  • Sing, R., & Thanki Joshi, H. (2024). Greening the Supply Chain: Institutional Pressures, Data-Driven Innovations, and the Road to Circular Sustainability. Business Strategy and The Environment. https://doi.org/10.1002/bse.3788 (Scopus, WOS, ABDC -A, Impact factor(Clarivate) 13.4, ABS 3)
  • Shah, S., & Thanki Joshi, H. (2024). Factors shaping the adoption of sustainable vegan diets. International Journal of Consumer Studies, 48(2), e13034.https://doi.org/10.1111/ijcs.13034 (Scopus, ABDC-A Impact Factor (Clarivate) 9.9)
  • Mehta, A. K., Thanki, H., Panda, R., & Trivedi, P. (2024). Exploring the psychological contract during new normal: construction and validation of the revised psychological contract scale. International Journal of Manpower, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJM-05-2022-0201 (Scopus, ABDC-A Impact Factor (Clarivate) 3.295)
  • Joshi, H. T., & Dangi, M. (2024). Are Retail Investors in Emerging Economies SRI Ready? Management and Labour Studies, 49(2), 256 274. https://doi.org/10.1177/0258042X231196666 (Scopus, ABDC-C )
  • Shah, S., Meghrajani, I. J., & Thanki, H. (2023). Khushboo Pouch and Packaging–”adapt to change”: a case on succession planning. Emerald Emerging Markets Case Studies, 13(4), 1-24. https://doi.org/10.1108/EEMCS-02-2023-0068 (Scopus)
  • Thanki, H., Shah, S., Rathod, H. S., Oza, A. D., & Burduhos-Nergis, D. D. (2022). I Am Ready to Invest in Socially Responsible Investments (SRI) Options Only If the Returns Are Not Compromised: Individual Investors’ Intentions toward SRI. Sustainability, 14(18), 11377. (Scopus and WOS journal, Impact factor (Clarivate) 3.88)
  • Thanki, H., Shah, S., Oza, A., Vizureanu, P., & Burduhos-Nergis, D. D. (2022). Sustainable Consumption: Will They Buy It Again? Factors Influencing the Intention to Repurchase Organic Food Grain. Foods, 11(19), 3046. (Scopus and WOS journal, Impact factor (Clarivate) 5.56)
  • Thanki, H., Shah, S., Sapovadiya, V., Oza, A, & Burduhos-Nergis, D. (2022). Role of Gender in Predicting Determinant of Financial Risk Tolerance. Sustainability, 14(17), 1-13. (Scopus and WOS journal, Impact factor (Clarivate) 3.88 )
  • Thanki, H., Shah, S., & Karani, A. (2022). Exploring the Linkages between Financial Literacy, Behavioral Biases, and Stock Market Decisions. The Journal of Wealth Management, 25(1), 82-104. (Scopus, ABDC-B )
  • Karani, A., Trivedi, P. and Thanki, H. (2022), Psychological contract and work outcomes during COVID-19 pandemic, Journal of Organizational Effectiveness: People and Performance, Vol. 9 No. 1, pp. 149-168. https://doi.org/10.1108/JOEPP-09-2020-0186 (Scopus, ABDC-B, and CABS -2 ) 
  • Thanki, H., Karani, A., & Goyal, A. K. (2021). Practical Applications of Psychological Antecedents of Financial Risk Tolerance. Practical Applications, 8(4), 1-5.
  • Thanki, H., & Baser, N. (2021). Determinants of financial risk tolerance (FRT): an empirical investigation. The Journal of Wealth Management, 24(2), 48-64. (Scopus, ABDC-B )
  • Karani, A., Thanki, H., & Achuthan, S. (2021). Impact of University Website Usability on Satisfaction: A Structural Equation Modelling Approach. Management and Labour Studies, 46(2), 119-138. (Scopus, ABDC-C )
  • Thanki, H., Karani, A., & Goyal, A. K. (2020). Psychological Antecedents of Financial Risk Tolerance. The Journal of Wealth Management, 23(2), 36-51 (Scopus, ABDC-B )
  • Thanki, H., Goyal, A. K., & Junare, S. (2020). Personality Traits, Financial Risk Attitude, and Long-Term Investment Intentions: Study examining moderating effect of Gender. Finance India, 34(2), 785-798. (Scopus, ABDC-C ) 
  • Goyal, A. K., Rajput, N., Thanki, H., & Kundu, A. (2020).  Political and Economic Determinants of Foreign Direct Investment in G7 Economies. Finance India, 34(2), 501-512. (Scopus, ABDC-C )
  • Thanki, H., & Baser, N. (2019). Interactive impact of demographic variables and personality type on risk tolerance. Emerging Economy Studies, 5(1), 42-54.
  • Thanki, H., & Junare, S. O. (2019). Online Banking Operating Patterns and Risk of Cyber Fraud: Finding from Empirical Research. Pacific Business Review International, 11(9), 07–15. (WOS journal)
  • Thanki, H. (2018). Relationship of Inflation and Interest rate with GDP: A systematic Literature Review. NICM Bulletin, 15(1), 68–73. 
  • Thanki, H. (2018). Online banking and Cyber Fraud. ROOTS INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCHES, 4(2), 45–48.
  • Amin, U., & Thanki, H. (2017). Health Insurance Portability: Night Mere to reality for common Man? Shanlax International Journal of Commerce, 5(2), pg. 45-50. 
  • Thanki, H., & Baser, N. (2016). A study on customer satisfaction of policyholders of ICICI prudential with reference to Gujarat region. ZENITH International Journal of Business Economics & Management Research, 6(7), 49-57.
  • Thanki, H. (2015). An Analysis of Indian Bank Using Camel Approach (Study of selected banks). REVIEW The International Journal of Management, Commerce and Technology, 1(1), 41–54.
  • Thanki, H., & Jadeja, A. (2014). Consumer Behaviour Towards Provision & Retail Store In Rural Market Of North Gujarat: An Empirical Investigation. Midas Touch International Journal of Commerce, Management, 2(8), 22–29.
  • Thanki, H., & Jadeja, A. (2014). Risk tolerance dependant on what? demographics or personality type: findings from an empirical Research. ZENITH International Journal of Business Economics & Management Research, 4(12), 25-37.
  • Thanki, Heena Baser, N. (2013). A Literature Review on Measuring Life Insurance Quality. NISHKARSH : The Journal of Management and Technology, 2(1), 109–117.
  • Thanki, H., & Jadeja, A. (2013). Risk Aversion and Personality Trait: A model Building Approach with SEM. PROTSHAN – A Journal to Encourage Young Researchers, 1(1), 341–351. 
  • Thanki, H., Thakkar, D., & Jadeja, A. (2012). The Impact of Demographic Variables on Behavioural Biases of Investors. NISHKARSH : The Journal of Management and Technology, 1(1), 56–72. 
  • Brahmbhatt, M., & Thanki, H. (2012). SERVQUAL Scale to Private Hospitals: An Empirical Investigation. NISHKARSH : The Journal of Management and Technology, 1(2), 12–21. 
  • Appointed as an Honorary Project Director at International Internship Volunteering projects by 7th Sense Management Consulting & Training Limited, London United Kingdom. 
  • Recognized PhD supervisor at Gujarat Technological University, currently supervising 4 research scholars.
  • Life member of Indian Society for Training and Development (ISTD) since 2021.
  • Member of British Accounting and Finance Association (BAFA)(2020-2022).
  • Life member of Women’s Indian Chamber of Commerce & Industry (WICCI) since 2022.
  • Best Paper Award (2023) for paper titled “A Study on Entrepreneurial Intentions of Impact Entrepreneurs in Gujarat”, at the AICTE Sponsored International Conference on Emerging Technologies and Circular Economy (ICETCE) organized by Apeejay School of Management, Dwarka, Delhi, India, on 26th and 27th May 2023.
  • Best Paper Award (2023), for paper titled “Is Generation Z ready to make the switch to electric vehicles? – A mixed method approach” at International Conference on Neo Business Practices 2023 organized by School of Management Studies, L J University on 28th to 29th April 2023
  • Young Researcher Award (2022) for Academic Excellence from INSPARA-IRA in February 2022.
  • Among the top 1% toppers (2021) in MOOC certificate course on Behavioural and Personal Finance.
  • Among the top 1% toppers (2020) in MOOC certificate course on Marketing Research and Analysis.
  • Research Award (2019) for the paper titled “Impact of Psychological and Socioeconomic Factors on Financial Risk Tolerance” at Anushandhan Pratioyogita, a research competition organized by Rukmani Devi Institute of Advanced Studies, Delhi, India, on 1st June 2019.
  • Best Paper Award (2019) for the paper titled “Determinants of Financial Risk Tolerance” at the 3rd National Financial Seminar organized by Prestige Institute of Management, Gwalior, Madhya Pradesh, India, on 25th May 2019.
  • Best Research Paper Award (2013) for the paper titled “Risk Aversion and Personality Trait: A Model Building Approach with SEM” at an international conference organized by R. B. Institute of Management Studies, Ahmedabad, Gujarat, India, on 21st September 2013.
  • Best Research Paper Award (2011) for the paper titled “The Impact of Demographic Variables on Behavioral Biases of Investors” at a national level conference organized by R. B. Institute of Management Studies, Ahmedabad, Gujarat, India, on 19th March 2011.
  • Secured 7th rank (2003) in 12th commerce at Porbandar District.
  • Secured 6th rank (2001) in 10th at Porbandar District
  • Financial Risk Tolerance
  • Financial Wellbeing
  • Life wellbeing
  • Financial Planning
  • Investment Decision Making
  • Behavioural Finance
  • Interdisciplinary Finance
  • Behavioural and Personality Research
  • Interdisciplinary Research
  • Supply chain management
  • Circular Economy
  • Faculty Development Programme (2021) on “Behavioural and Personal Finance” organized by AICTE NTPL, January – March 2021. (Online mode).
  • Faculty Development Programme (2020) on “Marketing Research and Analysis” organized by AICTE NTPL, September – November 2020. (Online mode).
  • Faculty Development Programme (2020) on “Financial Accounting” organized by AICTE NTPL, September – November 2020. (Online mode).
  • Faculty Development Programme (2020) on “Learning, Pedagogy and Effective Use of Case Methodology” organized by ASMA, 17th May to 21st May 2020. (Online mode).
  • Faculty Development Programme (2019) on “Research Methodology: The Doctoral Study Perspective” at Gujarat Technological University, Ahmedabad, Gujarat, India, on 4th January 2019..
  • Seminar on “Value-Based Education” (2019) organized by Gujarat University in association with Gujarat Technological University, Indian Institute of Teacher Education & Gujarat Forensic Science University, Gujarat, India, on 12th April 2019.
  • Faculty Development Programme (2019) at Gujarat Technological University, Ahmedabad, Gujarat, India, on 26th November 2019.
  • Research Paper Presentation Competition (2019) “Anusandhaan Pratiyogita” organized by Rukmini Devi Institute of Advanced Studies, Delhi, India.
  • UGC Regional Workshop (2018) on “Adoption, Promotion and Production of MOOCs on the SWAYAM Platform” organized at Gujarat Forensic Sciences University on 12th October 2018.
  • State Level Workshop (2016) on “Sanitizing the Academia on Human Indicators and Its Curriculum Designing” held on 29th & 30th December 2016, organized by Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM) and sponsored by Gujarat Social Infrastructure Development Society (GSIDS), General Administration Department (GAD-Planning), and Government of Gujarat, Gandhinagar, Gujarat, India.
  • Workshop (2012) on “Challenges and Opportunities in Commodities and Currency Market” organized by GTU Financial Skill Council jointly with Financial Technologies Knowledge Management Company (FTKMC) held on 20th April 2012 at Ahmedabad Management Association, Ahmedabad, Gujarat, India.
  • UGC Sponsored Training Programme (2009) on “Teaching and Research in Management” organized by B. K. School of Business Management, Gujarat University, Ahmedabad, Gujarat, India, on 30th & 31st March 2009.
  • Workshop (2009) on “Research Methods” organized by IBS Ahmedabad, Gujarat, India, on 11th & 12th December 2009.
  • Workshop (2008) on “Enhancing Management Faculty Skills” organized by R. B. Institute of Management Studies, Ahmedabad, Gujarat, India, on 13th December 2008.
  • Shah. S., and Thanki, H. (2023, September 21-22). Sustainable Entrepreneurship Adoption: Unravelling Key Drivers, Barriers, and Pathways to Success (Paper presentation) ICSSR Sponsored National Conference on Innovative Entrepreneurship for Sustainable Economic Development, Department of Commerce, Alagappa University, Tamil Nadu.
  • Baser,, N., Rajyaguru, N., & Thanki, H. (2023, May 26-27). A Study on Entrepreneurial Intentions of Impact Entrepreneurs in Gujarat (Paper presentation) AICTE Sponsored International Conference on Emerging Technologies and Circular Economy, Apeejay School of Management, Dwarka, New Delhi.
  • Pancholi J., Thanki, H.(2021, May 19-21). Educating the Educators: Creativity in PowerPoint for Accounting & Finance (Working paper presentation) British Accounting & Finance Association Accounting Education SIG Annual Conference 2021.
  • Goyal, A., & Thanki, H. (2020, January 10-11). Economic and Political Developments of Foreign Direct Investment in G7 Economies (Paper presentation) Two-day International Conference on Changing Paradigm of Emerging Financial Market, National Institute of Securities Markets (NISM), in association with GLA University, Mathura, India.
  • Thanki, H., & Goyal, A. (2020, January 10-11). Personality Traits, Financial Risk Attitudes and Long-Term Investment Intentions: A Study on Examining the Moderation Effect of Gender (Paper presentation) Two-day International Conference on Changing Paradigm of Emerging Financial Market, National Institute of Securities Markets (NISM), in association with GLA University, Mathura, India.
  • Thanki, H. (2019, February 23). A working paper on impact of socioeconomic factors and personality trait on financial risk tolerance of investor (Paper presentation) GLS – AJRJM 2019 Conference.
  • Thanki, H. (2019, April 26-27). Literature review on investor’s psychology & financial risk tolerance (Paper presentation) TIMES-2019, SRM University, Delhi-NCR, India.
  • Thanki, H., & Baser, N. (2019, May). Determination of Financial Risk Tolerance: An Empirical Investigation (Paper presentation) 3rd National Finance Seminar, Prestige Institute of Management, Gwalior, M.P., India.
  • Thanki, H., & Baser, N. (2018, August 24-25). Interactive effect of Demographic Variables and Personality Type on Risk Tolerance (Paper presentation) Second Annual Conference on Banking and Finance Towards a Sustainable Financial System, International Management Institute, Bhubaneshwar.
  • Thanki, H., & Amin, U. (2017, August 11). Health Insurance Portability: Nightmare or Reality for Common Man? (Paper presentation) National Conference on Contemporary Issues in Commerce and Management Sciences, Department of Commerce, Sriram College of Arts and Science, Perumalpattu, Thiruvallur, India.
  • Thanki, H., & Jadeja, A. (2017, October 6-7). Monetary Reforms Through Reducing Interest Rate, Will Really Enhance Economic Growth Rate of India? (Paper presentation) International Conference on Enhancing Economic Productivity and Competitiveness Through Financial and Monetary Reforms (CCFS2017), Gujarat Technological University Centre for Financial Services.
  • Thanki, H., & Jadeja, A. (2013). Risk Aversion and Personality Trait: A Model Building Approach with SEM (Paper presentation) RBCON-2013, R. B. Institute of Management Studies, Ahmedabad, Gujarat, India.
  • Thanki, H., Thakkar, D. (2012, April 13-14). Risk Tolerance, Dependant on What? Demographics or Personality Type: Finding from an Empirical Research (Paper presentation) International Conference on Contemporary Practice in Management, Faculty of Management Studies, Pacific University, Udaipur, Rajasthan, India.
  • Thanki, H., & Thanki, S.(2011, March 19). Kyoto Protocol & Carbon Trading: India at Advantage (Paper presentation) RBCON – 2011: Emerging Trend in Management & Technology, R. B. Institute of Management Studies, Ahmedabad, Gujarat, India.
  • Thanki, H. (2011, March 19). The Impact of Demographic Variables on Investment Behaviour of Investors (Paper presentation) RBCON – 2011: Emerging Trend in Management & Technology, R. B. Institute of Management Studies, Ahmedabad, Gujarat, India.
  • Organised National level One-week AICTE Sponsored Offline ATAL FDP on “Six Sigma in Quality Management” in collaboration with TSM Madurai during 29th January 2024 to 3rd February 2024.
  • Course coordinator and Primary instructor for the Programme titled, “Art & Science of Research and Publications” at Shri Jairambhai Patel Institute of Business Management & Computer Applications, Gandhinagar between 2nd April to 8th May 2022.
  • Organised and conducted a 3-day Faculty Development Programme (FDP) on “Art and Science of Literature review and references” for research scholars and faculty members on 12th to 14th August 2021 at Shri Jairambhai Patel Institute of Business Management and Computer Applications.
  • Organised and conducted a workshop on “Basic of SPSS” for the students on 27th & 28th July 2021 at Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM).
  • Organised the event “Arohan 2019” – a national level management cum cultural event) held on 01st February 2019 at Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar, Gujarat, India.
  • Organised the event “Kurukshetra 2018” – state level sport competition held on 16th February 2018 at Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar, Gujarat, India.
  • Organised the event “Arohan 2017” – a national level management cum cultural event) held on 16th & 17th February 2017 at Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM), Gandhinagar, Gujarat, India.
  • Co-ordinated the two days’ state level workshop on “Sanitizing the Academia on Human Indicators and Its Curriculum Designing” held on 29th & 30th December 2016, organised by Shri Jairambhai Patel Institute of Business Management and Computer Applications (SJPI-NICM) and sponsored by Gujarat Social Infrastructure Development Society (GSIDS), General Administration Department (GAD-planning), and Government of Gujarat, Gandhinagar, Gujarat, India.
  • Organised a National Level Conference on “Competing Globally” in September 2013 at R. B. Institute of Management studies.
  • Organised a National Level Conference on “Business Strategies and India’s Economic Growth” on 11th February 2012 at R. B. Institute of Management studies.
  • Organised and conducted a workshop on “Basics of SPSS 17.0” for faculties on 5th May 2012 at R. B. Institute of Management studies, Ahmedabad, Gujarat, India.
  • Organised and conducted a workshop on “Basics of SPSS 17.0” for students on 28th April 2012 at R. B. Institute of Management studies, Ahmedabad, Gujarat, India.
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