Case Repository
Case studies play a pivotal role in modern teaching methodologies, offering real-world applications and practical insights that enrich the learning experience. Our institute hosts a comprehensive Case Repository, meticulously registering the cases developed by our esteemed faculty members. The following details provide insight into the case studies crafted by our faculty. If you are interested in utilizing any of these cases for educational purposes, we invite you to contact our library at library@sjpi.edu.in
Title of case: Be Cure
Developed by: Dr. Jigna Trivedi
Subject: Management Accounting
Summary of Case: An MBBS doctor Ms. Radhika Dixit started her clinic in village. She brings in her own savings, takes a loan, buys various equipments. She examines the patients and earns income.
Use of Case: The caselet will help to identify the accounting terms, pass journal entries, prepare the ledgers and also prepare the financial statements.
Title of case: Saunak Shah
Developed by: Dr. Jigna Trivedi
Subject: Financial Derivatives
Summary of Case: Mr. Shaunak Shah trades in derivatives and creates an open position in the futures contract. He regularly monitors the price of the futures contract for 10 days and tries to explore the short-term gains if any.
Use of Case: The caselet will help with the computation of the price of a futures contract as per the cost of carry model, compute the mark-to-market, and also explore the arbitrage opportunity.
Title of case: Ambar Ltd
Developed by: Dr. Jigna Trivedi
Subject: Corporate Restructuring and Valuation
Summary of Case: Ambar Ltd manufactures and sells 'Kurtis'. The general business transactions of purchase and sales, income, and expenses lead to either generation of the cash inflow or cash outflow. The assets of the company are depreciated and the liabilities accrue in the business.
Use of Case: The caselet will help to compute the cash flow from operations, free cash flow, free cash flow to equity, and also free cash flow to firm.
Title of case: Financial Planning of Mr. Anmol Desai
Developed by: Dr. Jigna Trivedi
Subject: Financial Planning and Taxation
Summary of Case: Mr. Anmol Desai and his wife are working couples, who have various short-term and long-term goals set for their two children. As they are naive to the financial concepts and money management skills, they wished to seek advice from the financial planner.
Use of Case: The caselet guides the couple in proper financial planning to achieve the short-term and long-term goals.
Title of case: XYZ Electronics Inc.
Developed by: Dr. Krunal Joshi
Subject: Sales & Distribution Management
Summary of Case: XYZ Electronics Inc. is a leading manufacturer of consumer electronics, including smartphones, tablets, and laptops. Recently, XYZ Electronics Inc. launched its latest smartphone model, the "XYZ-10," which boasts cutting-edge features and advanced technology. The company aimed to penetrate new markets and increase its market share with this flagship product. However, the initial sales performance of the XYZ-10 has been below expectations in certain regions.
Use of Case: The case helps students develop strategies and recommendations to improve the sales performance of the XYZ-10 and achieve its business objectives.
Title of case: Amul’s Digital Play
Developed by: Dr. Krunal Joshi
Subject: Digital & Social Media Marketing
Summary of Case: Historically, Amul relied heavily on traditional marketing channels like print, television, and radio to reach its consumers. However, with the changing landscape of consumer behaviour and the rise of digital platforms, Amul faced challenges in maintaining its market share and engaging with younger demographics.
Use of Case: The case talks about Amul's Digital Marketing Strategy and helps students to analyse the digital marketing strategies of Amul and identify certain critical elements in digital marketing planning.
Title of case: Nokia: The Rise, Fall and Potential Revival
Developed by: Dr. Krunal Joshi
Subject: Product and Brand Management
Summary of Case: Nokia, once a dominant force in the mobile phone industry, experienced a spectacular rise and fall in the first decade of the 21st century. However, Nokia faced several challenges that led to its decline. One significant factor was its slow response to the smartphone revolution ignited by Apple's iPhone in 2007 and Google's Android platform shortly after.
Use of Case: The case elaborates on the rise and fall of Nokia and the reasons behind it. The case helps students analyse the importance of product development and innovation for long term brand management.
Title of case: Nestle Maggi - A Case of Crisis Management
Developed by: Dr. Krunal Joshi
Subject: Marketing Management
Summary of Case: Maggi noodles, a popular instant noodle brand, introduced to the Indian market in the 1980s, had been a household favourite in India for decades, known for its convenience, taste, and affordability. However, concerns over its food safety and quality emerged leading to a severe crisis for the brand in India in 2015.
Use of Case: The case elaborates on Nestle Maggi crisis and helps students to analyse certain critical aspects involved in brand crisis management.
Title of case: Is the relationship between EI and alliances a real game changer for it?
Developed by: Dr. Urvi Amin
Subject: Strategic Management
Summary of Case: Enrichment International (EI) operates through a network of fully owned companies and joint ventures, focusing on glass production across four global sectors: communications, consumer housewares, laboratory sciences, and specialty glass. The company's commitment to cutting-edge glass technologies and quality unifies these sectors. While EI's revenue is substantial, alliances significantly contribute to its success by providing market access and technological advancements. These partnerships, emphasizing regional markets and industries, underscore the strategic importance of collaborations in enhancing EI's market presence and technological capabilities, as outlined in the company's annual report.
Use of Case: The usefulness of this case study lies in its ability to illustrate the strategic importance of alliances and partnerships in achieving business success, particularly in the context of Enrichment International's (EI) expansion plans and history of success. The case highlights the role of shared resources, leading-edge technologies, and total quality in binding together EI's diverse sectors, and the significant contribution of alliances to the company's revenue growth.
Title of case: Fire Insurance
Developed by: Dr. Urvi Amin
Subject: Insurance and Risk Management
Summary of Case: Adia, residing with her elderly third cousin, sought life insurance for funeral expenses and fire insurance for her home. She obtained a $10,000 life policy from Beta Insurance Co. and fire coverage from Ajax Insurance Co. After selling her house to John, tragedy struck as her cousin passed away and the house was destroyed by fire. Despite returning premiums, both insurers claimed non-liability based on contract terms. The ethical and legal implications of the insurers' actions in denying coverage amidst these circumstances raise questions about their accountability and adherence to contractual obligations. Further examination is necessary to determine the validity of their decisions.
Use of Case: This case can be used to illustrate the importance of carefully reviewing insurance policy terms and conditions, particularly in situations involving changes in ownership or unexpected events. It highlights the need for clear communication and understanding between policyholders and insurers to ensure fair and timely resolution of claims.
Title of case: What is Right?
Developed by: Dr. Urvi Amin
Subject: Legal Aspects of Business
Summary of Case: Aditya was offered 55 shares by Rajan, a stock dealer, which she found lucrative but hesitated due to financial concerns. Seeking advice, Aditya's friend advised against the purchase. Aditya then declined the offer, causing Rajan to sell the shares at a lower price. Rajan claimed damages for breach of contract, while Aditya argued no contract existed. This case raises issues of contract formation, offer acceptance, and the legal implications of backing out of a potential agreement, highlighting the complexities of share transactions and contractual obligations in business dealings.
Use of Case: This case elucidates the complexities of contract formation, offer acceptance, and the legal ramifications of reneging on a potential agreement in share transactions. It serves as a valuable educational tool for understanding the intricacies of business dealings, emphasizing the significance of clear communication and adherence to contractual obligations.
Title of case: IBC: The Banking Industry's Double-Edged Sword
Developed by: Dr. Urvi Amin
Subject: Banking
Summary of Case: The Indian government's decision to temporarily halt the Insolvency and Bankruptcy Code (IBC) process during the COVID-19 pandemic is the focus of this case study. The finance minister announced this plan to provide much-needed relief to cash-strapped businesses struggling with the economic impact of the crisis. The key aspects highlighted include: The suspension of the IBC process for six months, with the possibility of a one-year extension The potential negative impact on financial and operational creditors, who may face challenges in debt settlement. The government's plan to develop a unique resolution mechanism for micro, small, and medium enterprises (MSMEs)The exclusion of "all COVID-related debt" from the definition of default, and the moratorium on non-performing asset classification Experts in the field have expressed support for the initiative, as it could enable businesses to resume operations without the immediate threat of bankruptcy. However, concerns have been raised about the potential long-term implications for financial institutions and the need for a parallel resolution regime. The case highlights the complexities involved in balancing the interests of businesses, creditors, and the broader financial system during an unprecedented crisis, and the need for a comprehensive and sustainable approach to support economic recovery.
Use of Case: This case study on the Indian government's temporary suspension of the IBC process during COVID-19 is useful for understanding the complexities of balancing stakeholder interests during crises and the need for comprehensive, sustainable policies to support economic recovery.
Title of case: JP Pvt. Ltd.
Developed by: Dr. Heena Joshi
Subject: Business Ethics & Corporate Governance
Summary of Case: The case of JP Pvt Ltd encapsulates an ethical dilemma surrounding Rahul, a high-performing employee whose conduct towards colleagues is considered inappropriate, leading to a hostile work environment. Despite repeated warnings, Rahul's behavior persists, posing potential legal and financial risks for the company. Management grapples with balancing principles of justice, autonomy, beneficence, and non-maleficence while addressing Rahul's behavior and its implications for the company's reputation and financial stability.
Use of Case: The case can be used to explore ethical decision-making in workplace conflicts, and to guide discussions on balancing financial considerations with principles of fairness and employee well-being.
Title of case: Wheels Pvt. Ltd.
Developed by: Dr. Heena Joshi
Subject: International Finance
Summary of Case: The case of Wheels Pvt. Ltd. explores the implications of a fixed-price export agreement with Entertainment Enterprises Pvt. Ltd. amidst economic fluctuations in India, raising questions about the alignment with Purchasing Power Parity (PPP) theory and the impact of inflation on the rupee-dollar exchange rate and revenue generation.
Use of Case: The case can be used in International business and finance context to examine the fixed-price export agreement's compatibility with economic theories and to analyze how inflation affects exchange rates and revenue, considering business operations.
Title of case: Dairy+
Developed by: Dr. Heena Joshi
Subject: Corporate Finance
Summary of Case: The case delves into the story of Riya Sharma, a young entrepreneur in India's dairy industry, who faces challenges regarding her business's recognition amidst media scrutiny and her quest for innovation. As Riya navigates the complexities of public perception and market trends, she explores potential product expansions to cater to changing consumer preferences and enhance Dairy+'s market position. The case unfolds against the backdrop of Riya's determination to prove her abilities, transform her business, and address critical strategic decisions amidst external pressures and internal aspirations.
Use of Case: This case is ideal for in-depth financial analysis of investment decisions, particularly focusing on capital budgeting techniques and capital rationing strategies.
Title of case: Advertising Impact Analysis for United Colors of Benetton
Developed by: Dr. Janvi Joshi
Subject: Business Statistics
Summary of Case: United Colours of Benetton is a retail chain in the business of casual and formal wear. Using the pull strategy, the company has been investing in advertising to attract more customers. The top management wants to know how the impact of the advertising on the sales in the past. The case discuss about using past data how to forecast dependent variable with independent variable.
Use of Case: The case can be helpful to understand the applicable model in the business statistics based on the description of database. Students may apply the Applicable model and interpret its conclusion.
Title of case: Navigating Confusion: A Case Study on Mutual Fund Selection Dilemma for Portfolio Management
Developed by: Dr. Janvi Joshi
Subject: Security Analysis and Portfolio Management
Summary of Case: Aman, a seasoned investor with a successful track record in the stock market, is venturing into the realm of mutual funds in India. Having conducted thorough research and engaged in discussions with peers, he has narrowed down his choices to four prominent mutual funds: HDFC TOP 200, Sundaram Growth Fund, and SBI Magnum Fund. He was confused to select one of the mutual funds for portfolio management. The case discusses about usage of performance measurement model like Treynor measure, Sharpe measure, Jensen measure and M2 measure for mutual find selection.
Use of Case: This case study aims to provide students with insights and advice on making an informed decision based on the characteristics and performance of mutual funds based on performance measurement model like Treynor measure, Sharpe measure, Jensen measure and M2 measure for mutual find selection.
Title of case: Unlocking the Energy of Solcar Energy: Solcar Energy Ltd.’s IPO
Developed by: Dr. Janvi Joshi
Subject: Financial Markets and Services
Summary of Case: Solcar Energy Ltd, a privately owned company headquartered in Ahmedabad, is a leading provider of solar energy solutions in both the retail and corporate sectors. In light of its expansion plans and the need for additional funds, Solcar Energy proposes to come out with an IPO. By going public, the company aims to raise Rs. 45 crores to finance its expansion projects. The case discusses about current scenario of company for coming up with IPO.
Use of Case: Considering the case facts, students may understand and get insight about the company eligibility to come out with an IPO, pre- issue obligations involved in an IPO, pros and cons of making an IPO and information need to draft the prospectus for an IPO
Title of case: Toyota's Pioneering Implementation of the Kanban Card System
Developed by: Dr. Janvi Joshi
Subject: Production & Operations Management
Summary of Case: Toyota Motor Corporation, renowned for its innovative production methodologies, revolutionized the manufacturing industry with the introduction of the Toyota Production System (TPS). Central to TPS is the Kanban card system, a lean manufacturing tool designed to optimize inventory control, streamline production processes, and enhance overall efficiency. Toyota’s successful implementation of the Kanban card system not only transformed its own manufacturing processes but also influenced manufacturing practices worldwide. The case discusses about usage of kanban card in TPS.
Use of Case: The case will help students to understand how Kanban system have impact on Toyota's operational excellence, fundamental concept behind the Kanban card system and challenges faced by Toyota during the implementation of the Kanban system.
Title of case: Reward System at Lifeline Pharma Pvt. Ltd.
Developed by: Dr. Anushree Mehta
Subject: Compensation Management
Summary of Case: Neeraj is the CEO of Lifeline Pharma Private Limited, a generic medicine manufacturer hiring top talent with an average package of ₹15,00,000. Legal issues prevented production from reaching the market, leaving employees idle. HR VP Giriraj was tasked with reducing salaries due to declining profitability, leading to potential talent attrition. Internal consultant Gautam was brought in to revamp the reward structure, initially based on Hay Group's total reward model. Using market data, the consultant identified factors affecting internal and external pay levels. The solution proposed includes hybrid contingent pay schemes and team-based rewards to emphasize teamwork. The company aims to retain high performers by linking rewards to performance.
Use of Case: This caselet will help to identify various concepts of reward management and its applicability in the corporate world.
Title of case: Performance & Change Management at REPL
Developed by: Dr. Tanvi Kothari & Dr. Anushree Mehta
Subject: Change Management & Organization Development
Summary of Case: Ratan Electrical Private Limited (REPL) is a leading company in the White Goods category in India. REPL has over 10,000 employees across departments and strategic business units (SBUs). In the last two financial years, the washing machine SBU experienced huge losses. To solve this issue, Ms. Sunita Sheth called a meeting of national product heads of all the verticals and Chief Human Resource Officer (CHRO) of REPL.
Use of Case: This case is suitable for to understand the application of different OD intervention and also to develop a performance appraisal techniques and potential appraisal process.
Title of case: Employee Relations at Axim Mills
Developed by: Dr. Tanvi Kothari & Dr. Anushree Mehta
Subject: Management of Industrial Relations and Labour Laws
Summary of Case: Parin Maheswari, Employee Relation Manager at AXIM Mills Ltd, reflects on the company's history and the recent industrial strain. AXIM Mills Ltd was established in 1931 to manufacture superfine fabrics during the Swadeshi Movement. In the 1980s, the textile sector faced a crisis, leading AXIM Mills Ltd to adapt to global market demands. The company established advanced facilities in Ludhiana and Kohara in 1997. Industrial relations in India are influenced by state labor laws, with a decrease in strikes and lockouts between 2000 and 2004. Labor reforms are essential for productivity and job creation. Trade unions have evolved to focus on broader issues. The Ludhiana plant faces complex industrial relations conditions, with over 4,000 permanent employees and 500 Badli workers. In June 2012, over 200 employees went on strike, demanding a pay increase. After negotiations, an agreement was signed to settle wage disputes. Tensions flared up again when employees received letters from the company for causing production to stop during the strike. Employees expressed concern about the company's attitude towards workers who participated in the strike.
Use of Case: • This case can be used to develop an understanding of Industrial Relation and its evolution and impact on industry become aware of disciplinary implication in an organizational environment. Develop ways to improve employee relations in the workplace.
Develop approaches for dealing with disciplinary issues as a manager.
Title of case: The Legacy of Anant Automotive Limited: Cultural Canon
Developed by: Dr. Tanvi Kothari & Dr. Anushree Mehta
Subject: Human Resource Planning & Development
Summary of Case: Anant Automotive Limited is a desirable organization for potential employees in India. It has a reputation of being a great place to work due to its employee-friendly policies and practices. The organization has a positive work environment where employees are constantly engaged at work. AAL has designed a training program named as “Cultural Canon” which is mandatory for new incumbents at managerial level in all departments. The attendance report has been prepared by the L&D department to the CHRO of AAL, Ms. Poonam Oza. The meeting lasted for two hours, and it has been decided to keep the training module on the company portal.
Use of Case: The concept such as employee behaviour and its influencing factors and types of training methods, transfer of training and evaluation of it can be understood by this case
Title of case: The Legacy of Anant Automotive Limited: Cultural Canon
Developed by: Dr. Anushree Mehta & Dr. Tanvi Kothari
Subject: Organizational Behaviour
Summary of Case: Anant Automotive Limited is a desirable organization for potential employees in India. It has a reputation of being a great place to work due to its employee-friendly policies and practices. The organization has a positive work environment where employees are constantly engaged at work. AAL has designed a training program named as “Cultural Canon” which is mandatory for new incumbents at managerial level in all departments. The attendance report has been prepared by the L&D department to the CHRO of AAL, Ms. Poonam Oza. The meeting lasted for two hours, and it has been decided to keep the training module on the company portal.
Use of Case: The concept such as employee behaviour and its influencing factors and types of training methods, transfer of training and evaluation of it can be understood by this case.
Title of case: Performance & Change Management at REPL
Developed by: Dr. Anushree Mehta & Dr. Tanvi Kothari
Subject: Performance Management
Summary of Case: Ratan Electrical Private Limited (REPL) is a leading company in the White Goods category in India. REPL has over 10,000 employees across departments and strategic business units (SBUs). In the last two financial years, the washing machine SBU experienced huge losses. To solve this issue, Ms. Sunita Sheth called a meeting of national product heads of all the verticals and Chief Human Resource Officer (CHRO) of REPL.
Use of Case: This caselet will help to identify the application of OD interventions and performance appraisal techniques in the corporate world.
Title of case: Employee Relations at Axim Mills
Developed by: Dr. Anushree Mehta & Dr. Tanvi Kothari
Subject: Human Resourse Management
Summary of Case: Parin Maheswari, Employee Relation Manager at AXIM Mills Ltd, reflects on the company's history and the recent industrial strain. AXIM Mills Ltd was established in 1931 to manufacture superfine fabrics during the Swadeshi Movement. In the 1980s, the textile sector faced a crisis, leading AXIM Mills Ltd to adapt to global market demands. The company established advanced facilities in Ludhiana and Kohara in 1997. Industrial relations in India are influenced by state labor laws, with a decrease in strikes and lockouts between 2000 and 2004. Labor reforms are essential for productivity and job creation. Trade unions have evolved to focus on broader issues. The Ludhiana plant faces complex industrial relations conditions, with over 4,000 permanent employees and 500 Badli workers. In June 2012, over 200 employees went on strike, demanding a pay increase. After negotiations, an agreement was signed to settle wage disputes. Tensions flared up again when employees received letters from the company for causing production to stop during the strike. Employees expressed concern about the company's attitude towards workers who participated in the strike.
Use of Case: • This case can be used to develop an understanding of Industrial Relation and its evolution and impact on industry become aware of disciplinary implication in an organizational environment. Develop ways to improve employee relations in the workplace.
Develop approaches for dealing with disciplinary issues as a manager.
Title of case: Human Resource Audit at Goyenka Industry
Developed by: Dr. Tanvi Kothari
Subject: Human Resource Audit
Summary of Case: Goyenka is a steel manufacturing company with 9000 employees in India and foreign countries. They have a large HR department with 150 HR professionals and want to expand their business in major cities. HR head Sanjay Yadav proposed an HR audit for their existing practices, and the CEO agreed to it. An audit consultant Ms. Shivani Sharma and her team conducted a rigorous process, auditing various HR practices, programs, compliances, and policies. After three months, they submitted a detailed report to the board of directors with recommendations for improvements. However, the HR department was too busy with business expansion plans and vertical integration to leverage the advantages of their HR practices.
Use of Case: This case is suitable to understand the preliminary requirement of the human resource audit along with to develop an understanding about pre and post challenges for human resource audit in the industry/organization.
Title of case: Advanced School of Business Management
Developed by: Dr. Tanvi Kothari
Subject: Research Methodology
Summary of Case: The Advanced School of Business Management, located in Pune, has been offering a Master of Business Administration program since 1992. It is a well-known and respected institute in the area, with a 100% placement record for the past three years. Despite its esteemed faculty and state-of-the-art infrastructure, the quality of students has been declining. To address this, the institute has introduced contemporary subjects like enterprise resource planning and data analytics, as well as workshops on personality development and business etiquettes. Industry experts are also invited to speak and engage in panel discussions. However, these efforts have not significantly improved attendance. The institute even implemented attendance criteria, but it hasn't had the desired effect.
Use of Case: This case can be used to develop an understanding of problem identification in research and to develop an understanding about research process.
Title of case: Amit's Financial Journey and Investment Triumphs
Developed by: Dr. Priyanka Batra
Subject: Financial Planning and Taxation
Summary of Case: Amit's financial journey from childhood struggles to investment triumphs showcases his disciplined savings habits and prudent financial decisions. Despite family setbacks, he pursued education with aid from charitable loans, later excelling in his career. Starting with traditional investments, he diversified into equities, mutual funds, and real estate, accumulating assets worth Rs. 5.94 million. With a net worth of Rs. 4.09 million, Amit aims to achieve financial goals including marriage, purchasing a car, child education planning, and retirement. His balanced asset allocation and steady income of Rs. 90,000 enable him to manage monthly expenses of Rs. 57,478 while saving for the future.
Use of Case: This case study is ideally positioned in the mid to later stages of an MBA finance course. It assumes students have a foundational understanding of financial concepts, allowing for an in-depth exploration of individual financial planning, investment strategies, and asset allocation.
Title of case:Revolutionizing Health and Lifestyle with 501 plus' Outside Platform
Developed by: Dr. Priyanka Batra
Subject: Business Analytics
Summary of Case: 501 plus' 'Outside' platform revolutionizes health and lifestyle by leveraging predictive analytics and technology. The app offers personalized health missions based on users' profiles and geographical locations, fostering engagement through manageable micro-goals and social interaction. By integrating social media, it creates a communal pool of health data while aiding individual progress. Beyond healthcare, predictive analytics extend to telecom, retail, and financial services, enhancing customer experiences and operational efficiency. The platform exemplifies the transformative potential of predictive analytics in promoting healthier lifestyles and reshaping consumer engagement across diverse sectors.
Use of Case: This case study is positioned as an exploration into the innovative use of predictive analytics and technology in the health and lifestyle sector. It emphasizes the transformative impact of the 'Outside' platform and encourages students opting for business analytics to critically assess the broader applications of predictive analytics in different industries.
Title of case: Advance Infotech - Taking the ERP Pill
Developed by: Dr. Shivanisinh Parmar
Subject: Management Information System
Summary of Case: Advance Infotech, a leading Indian pharmaceutical company, implemented SAP ERP software to modernize its operations. Previously reliant on outdated systems, SAP streamlined processes such as project planning, forecasting, procurement, vendor management, purchase orders, material receiving, manufacturing requests, and invoice generation. Benefits include enhanced efficiency, cost savings, improved communication, and increased productivity across departments.
Use of Case: This case study of Advance Infotech's SAP ERP implementation offers insights into how ERP systems can streamline operations in a pharmaceutical company. It's useful for learning, decision-making, and benchmarking ERP implementations in other organizations.
Title of case:Walmart's Entry into Indian Online Retail through Flipkart Acquisition
Developed by: Dr. Shivanisinh Parmar
Subject: Corporate Restructuring and Valuation
Summary of Case: In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, marking its largest-ever deal. Flipkart, founded in 2007, started with books and expanded into various categories. Despite its large customer base, Flipkart has significant losses due to aggressive discounts. Walmart aims to leverage Flipkart's network while facing challenges in reducing losses and competing with Amazon India.
Use of Case: This case study serves as a rich learning resource for understanding strategic management, international business, finance, supply chain, and technology in the context of the dynamic e-commerce industry. It encourages learners to critically evaluate business strategies, assess market opportunities and challenges, and formulate recommendations for business success.
Title of case: Rural Entrepreneur
Developed by: Dr. Shivanisinh Parmar
Subject: Entrepreneurship
Summary of Case: Rural communities like Danapur could greatly benefit from entrepreneurial support to connect skilled artisans with buyers. Limited infrastructure and market access hinder their ability to reach broader markets. Entrepreneurs can empower these communities by facilitating market linkages and offering business training. Additionally, villagers could explore ventures such as agro-processing, eco-tourism, handicrafts production, and small-scale manufacturing to diversify income streams and enhance resilience against seasonal fluctuations.
Use of Case: This case study exemplifies rural entrepreneurship's impact, showcasing how it empowers communities, addresses market challenges for artisans, diversifies rural economies, underscores infrastructure's role in development, and highlights policy considerations for sustainable growth.
Title of case:From Glitch to Glory: Megha's Journey to a Solution
Developed by: Prof. Vrushabh Solanki
Subject: Consumer Behaviour
Summary of Case: This story is about Megha, who had trouble with her old laptop. She couldn't do her work or even go online because of the problem. So, she decided to buy a new laptop, but picking the right one was tough. She looked up information online, visited stores, and thought about what she needed. Finally, she chose a laptop that suited her needs and felt excited to use it. Setting up the new laptop made her happy, and she felt proud to have solved her problem with technology.
Use of Case: This caselet helps to understand consumer buying process.
Title of case: From Glitch to Glory: Megha's Journey to a Solution
Developed by: Prof. Vrushabh Solanki
Subject: Consumer Behaviour
Summary of Case: This story is about Megha, who had trouble with her old laptop. She couldn't do her work or even go online because of the problem. So, she decided to buy a new laptop, but picking the right one was tough. She looked up information online, visited stores, and thought about what she needed. Finally, she chose a laptop that suited her needs and felt excited to use it. Setting up the new laptop made her happy, and she felt proud to have solved her problem with technology.
Use of Case: This caselet helps to understand consumer buying process.
Title of case:The Service Adventure at Spice Aroma
Developed by: Prof. Vrushabh Solanki
Subject: Service Marketing
Summary of Case: Himanshu's disappointing experience at Spice Aroma, a new Indian restaurant, highlights issues such as unclear menu descriptions, slow service, discomfort due to ambiance, and discrepancies between online portrayal and reality. Staffing problems and operational disarray further contribute to his dissatisfaction, overshadowing the restaurant's initial allure.
Use of Case: This caselet focuses on understanding of 7Ps of Services Marketing.
Title of case: Brewing Success with Data Magic
Developed by: Prof. Vrushabh Solanki
Subject: Advanced Data Analytics
Summary of Case: This caselet highlights Starbucks' innovative use of data to enhance the customer experience. From remembering individual preferences to predicting busy times and strategically locating outlets, Starbucks utilizes data to streamline operations and personalize interactions. By offering tailored suggestions, personalized deals, and refining aspects like app functionality and café ambiance, Starbucks creates a consistently delightful experience for its customers. Overall, the caselet illustrates how Starbucks' data-driven approach transforms routine coffee runs into magical and memorable experiences, fostering customer loyalty and satisfaction.
Use of Case: This case-let highlights utilization of data to enhance various aspects of the customer journey, illustrating its effectiveness in delivering personalized and delightful experiences.
