SJPI - NICM : Shri Jairambhai Patel Institute of Business Management
Admission Inquiry | Admission Brochure | No Tolerance to Ragging & Sexual Harassment
Dr. Priyanka Batra

Assistant Professor

Dr. Priyanka Batra is connected in the capacity of Assistant Professor with the prestigious Institute since July 2017. Formerly, she has worked with a State Autonomous body for close to 4 years. She holds 4th Rank in Gujarat University in her Bachelor of Commerce in Year 2009. She has specialized in ‘Finance’ during her Masters of Business Administration.  She also holds a Post Graduate Degree in Masters of Commerce. Her interest areas consist of Cost Accounting for Managers, Legal Aspects of Business & Managerial Communication. She is a result oriented & highly motivated Professional with strong analytical and logical skills, communication and interpersonal skills.

  • Doctor of Philosophy- Ph.D (Management) 2022 from Gujarat Technological University, in the subject of “A Study on Challenges and Opportunities in Manufacturing and Buying of Khadi Apparels by Youth in Selected regions of Gujarat”.
  • Post Graduation in Commerce (M. Com) in 2014 from Gujarat University.
  • MBA in Finance (2009-11) from NICM Gandhinagar, affiliated to Gujarat Technological University, achieving a Comprehensive Performance Index of 8.20 out of 10.
  • Thirteen years of total work experience.
  • Assistant Professor at Shri Jairambhai Business Administration and Computer Applications since July, 2017 where she imparts knowledge in various subjects, including Legal Aspects of Business, Managerial Communication, Business Analytics, International Business, Consumer Behavior, Retailing and Franchising, Advanced Data Analytics, and Financial Planning and Taxation.
  • From October 2011 to October 2015, Dr. Priyanka Batra served as a Class-I Officer at the Gujarat Maritime Board. Initially joining as a Management Trainee, she undertook various responsibilities at the Head Office in Gandhinagar, including Accounts Officer for Pension, Member Secretary for the Gratuity Trust Fund, and Nodal Officer for the New Pension Scheme. Transitioning into the role of Manager-Finance, she efficiently managed the financial operations of the Mandvi group of Ports for 15 months, followed by overseeing the finance portfolio of the Okha group of Ports for six months.
  • From November 2015 to June 2017, Dr. Batra contributed as a Visiting Lecturer at the National Institute of Fashion Technology (NIFT), delivering insightful lectures on Intellectual Property Rights (IPR), Economics, and Law.
  • Dr. Priyanka Batra is an exceptional trainer in written and oral communication, adept at honing clarity and coherence in English medium. With her expertise, she cultivates confidence and skill through tailored sessions, focusing on effective structuring, grammar refinement, and dynamic oral delivery. Her engaging approach ensures participants grasp essential techniques, making her an invaluable resource for professionals, students, and anyone seeking to elevate their communication prowess.
  • Lecture on Intellectual Property Rights (IPR) and Economics, at National Institute of Fashion Technology (NIFT) in 2016.
  • Raghani, P., Trivedi, J. (2020). A Conceptual Study on Journey of Khadi From a Freedom Fabric to Fashion Fabric, Jagannath University Research Journal (JURJ), Volume No.-I, Issue No.–II, pp.16-22, November (ISSN: 2582-6263).
  • Raghani, P; Trivedi. J. (2021). A Study on Challenges Faced by the Khadi Marketers in Selling Khadi Apparels, Towards Excellence, pp.782-795, Vol.13. Issue no. 3. September (ISSN: 0974-035X).

  • Raghani, P; (2022). “A Study on Impact of Corona Virus on Indian Tourism and Hospitality Industry”, Towards Excellence, pp., Vol.14. Issue no.1. March (ISSN: 0974-035X). Retrieved from https://hrdc.gujaratuniversity.ac.in/Publication/article?id=4884
  • Raghani, P., Trivedi, J. (2022). A Study on Youth’s Preference for Khadi Apparels-The Signature and Sustainable Fabric of India, IITM Journal of Business Studies (JBS), Vol.10, Issue 1, June, (ISSN:2393-9451).

  • Raghani, P; Jadvani, J (2022) “A Study of Factors Determining Selection of Online Retail Applications for Buying Fashion Products.”. Towards Excellence, pp., Vol.14. Issue no.2. June (ISSN: 0974-035X). Retrieved from https://hrdc.gujaratuniversity.ac.in/Publication/article?id=10126
  • Raghani, P; (2022). “A Study on Consumer Behavior Towards Energy Drinks Among College Students”, Towards Excellence, pp., Vol.14. Issue no.4. December (ISSN: 0974-035X). Retrieved from https://hrdc.gujaratuniversity.ac.in/Publication/article?id=12246

  • Raghani, P; Jadvani, J (2022) “A Study on Influencers Endorsement in Social Media Marketing.”. Towards Excellence, pp., Vol.14. Issue no.4. December (ISSN: 0974-035X). Retrieved from https://hrdc.gujaratuniversity.ac.in/Publication/article?id= 12257
  • Raghani, P., Trivedi, J. (2023).” A Case Study on SEWA Ecotourism”. IITM Journal of Business Studies, pp., 272-279, Volume 11 Issue 1. January-December (ISSN 2393-9451).

  • Trivedi, J; Jatav, S; Raghani, P; Prakash, G (2023). “Private Label Brand: Unveiling The Key Drivers Of Consumers’ Purchase Intention”. Korea Review of International Studies, pp., 280-300., Volume 16, Issue 47, June (ISSN – 1226-4741).
  • Highest Marks (2006), Secured 100% marks in Accountancy and Statistics in St. Xaviers High School, Hansol, Ahmedabad.
  • Won Award for Academic Excellence by CWDC, best performance among Women Students at HL Institute of Commerce.
  • Dr. Priyanka Batra’s research interests span across the intersecting domains of marketing and finance. In marketing, she delves into areas such as consumer behavior, market segmentation, and branding strategies, aiming to uncover insights that drive effective marketing campaigns and enhance customer satisfaction. In finance, her focus lies on investment analysis, financial markets, and risk management, exploring avenues to optimize investment decisions and mitigate financial risks. Through her interdisciplinary approach, she aims to bridge the gap between marketing and finance, offering valuable perspectives for both fields.
  • Dr. Priyanka Batra has participated in various professional development programs and conferences. She attended the International E-Conference on “Being Covid Anti-Fragile: The Sustainability and Growth Perspective” organized by Narmada College of Management, Som-Lalit Institute of Business Management, Tolani Motwane Institute of Management Studies, and Universal Business School Sydney on 11th to 12th February 2021.
  • She engaged in the FDP on “Advance Research Methods” conducted by Fortune Institute of International Business, New Delhi, from 21st to 25th March 2022.
  • She participated in the 12th Online Orientation-Guru Dakshta Programme organized by the Human Resource Development Centre at Gujarat University from 19th May 2022 to 17th June 2022, as well as the 3rd Online Refresher Programme from 21st June 2022 to 4th July 2022.
  • Raghani, P and Thakkar, M (2024, March 7). An Exploration of various products and Quality Attributes related to milk based beverage of Amul: study of selected residents of Gandhinagar. National Conference on Building Sustainable Foundation for Business and Tech, organized by AIMIS & SJPI, Gujarat, India.
  • Course coordinator and Primary instructor for the 30 hours Online Faculty Development Programme, “Art and Science of Research Methodology” at Shri Jairambhai Patel Institute of Business Management & Computer Applications, Gandhinagar between 4th April, 2022 to 8th May, 2022.
  • “Served as a convener and speaker for a Faculty Development Program (FDP) on Design Thinking—a human-centered, iterative, and structured approach to problem-solving and innovation—in collaboration with SJPI/NICM. The event took place on September 6, 7, and 8, 2021, attracting over 50 participants.
Admission Inquiry
Admission Brochure